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From dogs wearing glasses to carnival mirror-type contortions, there’s always something new to see.
And through some slick promotions, the app frequently cycles in new lenses to play with based on popular movies and shows.
For instance, the puking rainbow lens is a favorite among Snapchat users.
Just apply it to your face, then open your mouth and watch a carnival of color pour out.
Instead of left- or right-hand anchored menus, Snapchat has users swipe to access other elements of the service.
For instance, from the camera, swipe to the right and the chat screen will appear, swipe down and your account preferences will drop in, and swipe left to view other users’ snaps.
And finally, at the bottom right you’ll see an arrow.
Snapchat’s camera filters are the app’s secret weapon. To the 310 million monthly active Snapchat users, many of whom are in their teens and early 20s: Sorry, but old people are about to crash your party. And that is exactly why the app is exploding in use, even recently overtaking Twitter in terms of daily users.(I’m not even 40, and I’m one of them.) To the hip kids who have grown up with the four-year-old short video sharing app: It is with regrets that admittedly I may even incorrectly explain some of how this service—with its myriad of odd features—works. A social network where people share photos and short videos for just 24 hours, Snapchat is the answer to the Internet’s problem of never forgetting. ) And finally, to the adults reading this to discover what they’ve been missing: Apologies, but Snapchat will show you things—like what you’d look like as a glasses-wearing chihuahua—that you’ll never unsee.
And with a rotating set of fun features and filters, it’s also the response to Facebook and Twitter’s stale experiences.
The philosophy behind this unconventional landing place is that chats all begin with the conversation, and in Snapchat, images do the talking.